You may have heard it said many times about starting a nutshell-related business that is not really worth the risk and failure after starting it; It’s very difficult. But we will have another answer for you. If you think that this is a laborious task and with so many stores, there is no place to compete, we must say that this is not the right job for you at all. You have many competitors in this field, especially in the city of Mashhad.
Anyway, this is a market. A market with so many stores and so many competitors, but there are still those that work well. The point is that, contrary to what you might think, they do nothing special in appearance and have a very simple store; But for their success, they emphasized two points from the beginning: quality and branding.
Nothing like quality and promotional activities can make you successful in nuts today. The question that arises here is how these two should be in order to be able to keep up with our big competitors.
He wants to be taken care of like a child
As mentioned before, the quality of the first letter in nuts is crucial. In nuts, the only thing that attracts customers to your store is the high quality of your products.
When the customer enters the store, he does not look at the layout or the seller, etc .; Not that it does not matter, but first of all the quality of the nuts is important to him. He first examines and eats a few samples of the nuts he needs; If it is fresh and without any cream, etc., he buys it; Otherwise, even if you have the most luxurious store, it will leave your store without even buying an almond.
Only quality can make you a brand in this field. Do not sacrifice quality for anything else; Like a child, you have to protect your nuts. In order to increase the quality of your products, it is better to prepare them traditionally. In traditional cooking, natural ingredients are used in the required amount; But in industrial and so-called market cooking, lemon essence is used, which is also harmful to the health of the body.
Have the simplest layout
For branding, do not think about providing the most luxurious layout. If the quality of your work is good, the customer will not care at all. Everything is in traditional nuts. Most of the dried fruit market is in Iran. In fact, the best dried fruit products are available in different cities. So this business has old roots. An old-fashioned business requires a traditional layout.
Do not enslave yourself to a luxurious and expensive layout. In fact, it is better to invest your capital to increase the quality of your products instead of layout. No matter what type of nuts you put in, the customer will have to test it to buy it. If he thinks the quality is right, he becomes a customer. Nuts are not like other stores that need luxury design for branding.
The price should be commensurate with the market
One of the most important principles in branding is price; But we do not mean low prices. The price should be appropriate to the situation of the city and the market. On the other hand, the price should not be such that you have to change the quality of your work to reduce it. The customer is looking for good material in nuts and it really costs money. Maybe someone buys from you once a year; But at the same time he chooses the best. Now, the fact that in the city of Mashhad, where most of the customers are travelers and it is possible that they come to visit once a year, it is very important that you can engrave your brand name in his mind in order to have high quality and reasonable price. This engraving will make them come to you only for the next trip.
Be a sexist seller
Branding that does not only emphasize the quality of work. The seller has a hidden effect on this issue. Nuts are a business that the seller must be patient with; That is, answer all customer questions. You face a lot of repetitive questions every day. You should not get bored and give a general answer. Assume that each customer’s question is completely new.
On the other hand, he must know the sex. That the material is good and we bring the best will not be a convincing answer for the customer. Instead, you should explain the advantage of your product further. That’s why the quality of your product is really good. This point is very important for dried fruit shops in Mashhad, especially near the shrine or crowded passages where many people visit their shops.
Unfortunately, it has been observed many times that the store manager hires inexperienced sellers who try to sell the product without any etiquette or respect. This completely destroys the brand of your store in the minds of customers. In fact, not only the customer but also the passers-by will see the behaviors.
Packaging is just an envelope
If you are looking for branding, you need to value your work. However, no matter how good your quality is; But you need to stay in the customer’s mind in some way. One of the best ways is to pack light. The best packaging is traditional and the use of paper bags. In this package, you can print your brand name and logo on it, and the product quality remains healthier. Of course, this type of packaging is suitable for those who intend to buy for themselves. For souvenirs, it is better to use special cellophane cases or boxes. However, stylish packaging is something that goes out with the customer and is effective in consolidating your brand in their minds.
Quality only; Do not look for money
In this business, only the quality of the first letter is important. Business is very hard and it takes a lot of effort. You should invest most of your capital to increase the quality of your products. If you only think about fundraising, you will fail. It is laborious and although their price is high; But it has little profit. Now suppose in a city like Mashhad with so many stores that the competition for price is much more than other cities. That is why quality is always emphasized. If you can build a workshop for yourself to produce your own products. Many stores are not manufacturers and buy from others or the market. Such stores, if not closed after a year, will be the size of a normal place; But those who get a name and an official in Mashhad, it is because they produce their products under their own brand. In fact, they are not just sellers. However, if you are not able to buy special equipment and rent or buy a place for the workshop, it is better to buy your products from reputable stores so as not to at least damage your brand identity.
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